Campaign Summary
MHC Software — Insurance, Healthcare & Financial Services outreach
115
Protected (active deals)
Email Performance
318 sent across 3 campaigns
| Campaign |
Sent |
Open rate |
Replies |
Bounced |
Progress |
| Insurance
ACTIVE |
192 |
17.2% |
— |
26 (13.5%) |
108 in progress · 73 done |
| Healthcare
ACTIVE |
126 |
11.1% |
— |
9 (7.1%) |
40 in progress · 78 done |
| Finserv
DRAFTED |
— |
— |
— |
0 (—) |
0 in progress · 0 done |
Channel Strategy — Shift to LinkedIn:
Email open rates are running at 15–17%, below the 25%+ industry benchmark, with zero replies to date.
LinkedIn is now the primary engagement channel —
35 contacts already connected, 181 invites pending.
All Tier 1 accounts with live connections are being prioritised for direct DM outreach.
Competitor Landscape
96 accounts — confirmed or suspected CCM vendor
Oracle Documaker
32 accounts · 33%
OpenText Exstream
10 accounts · 10%
PlanetPress (EOL)
11 accounts · 11%
SmartCOMM (Thunderhead)
4 accounts · 4%
Quadient Inspire
4 accounts · 4%
Elixir DPT
2 accounts · 2%
Unconfirmed
33 accounts · 34%